The Premier Marketer of Specialty Foods:

Our Mission: To be the premier “marketer” of specialty foods, effectively partnering with our clients, customers and consumers through the most tactical use of all available resources.

“The Best In Select”

Source Atlantique, Inc. was established in 1991 in New Jersey. Since the beginning, we built our business by concentrating on premium European packaged foods with heritage. Our focus is on key brands in important categories.

Over the years, we have made several important acquisitions that broadened our brand portfolio and strengthened our market position – AKD Import and Export Company in 1998; the food division of Jaret International in 1991; Gourmet America, Hormel Food’s specialty food division and The Gilway Company, both in 2004. Our #1 brand, If You Care, a full line of environment-friendly kitchen and household products, was bought in 2005 from LaHarco Holding. The Peloponnese brand of Mediterranean specialties was bought from Hormel.

Source Atlantique is a member of the Food Import Group, composed of four companies:

  • Rema Foods: largest U.S. importer for foodservice channels

  • Sunrise Commodities: oldest U.S. importer of pistachio nuts, and currently U.S. importer of diverse nuts and dried fruits

  • Sweet Dried Fruit: raisin producer and processor in Chile, and raisin importer and distributor in the U.S.

  • Source Atlantique: largest independent U.S. importer of specialty foods

 

The Source Atlantique Difference

  • Small enough to be a true team of dedicated specialists committed to working closely with all supplier partners and brand owners

  • Big enough to be a meaningful and impactful vendor with specialty and natural distributors and retailers

  • Separate specialty, natural, foodservice and online brokers to properly cover all channels

  • Access to foodservice resources, primarily through strong working relationship with sister company Rema Foods, one of the largest foodservice importers in the United States.

  • Strong relationships with vendors and customers plus a stellar reputation in the trade

  • Marketing expertise and key insights for retailer-specific and consumer marketing programs including online, digital and social media

  • Unparalleled inventory management resulting in a high fill rate among all customers.

  • Proven promotion and deduction management system

  • Quarterly IRI with chain specific data on all major categories.

  • Possibility for synergies with sister companies – foodservice, private label

  • Business reviews and ongoing communications quarterly

Our Success Formula:

The success of Source Atlantique is due to many factors — some internal to the company are:

Focus:  Professional talents and energies are concentrated on a few brands to ensure successful market positioning, packaging, and sales plan execution.

Marketing:  A strong marketing and sales philosophy begins at the initial stages of consumer research and product development, and extends through the development and implementation of strong support programs for accelerated sell-through.

Multi-Market:  Our application of a multi-faceted sales approach to a market allows for comprehensive market coverage within various classes of trade.

We provide strong support programs to ensure successful sell-through of key brands.  These include:

  • Monthly published promotions

  • Co-op advertising

  • Product demonstration programs

  • Shipper displays

  • Coupon programs

We publish an annual holiday pre-book program providing substantial discounts for early orders during the fall holiday season.  We tailor programs to the particular and individual needs of our customers.