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Success formula

The success of Source Atlantique is due to many factors --- some internal to the company are:

  • Focus:  Professional talents and energies are concentrated on a few brands to ensure successful market positioning, packaging, and sales plan execution.
  • Marketing:  A strong marketing and sales philosophy begins at the initial stages of consumer research and product development, and extends through the development and implementation of strong support programs for accelerated sell-through.
  • Multi-Market:  Our application of a multi-faceted sales approach to a market allows for comprehensive market coverage within various classes of trade.

We provide strong support programs to ensure successful sell-through of key brands.  These include:

  • Monthly published promotions
  • Co-op advertising
  • Product demonstration programs
  • Shipper displays
  • Coupon programs

We publish an annual holiday pre-book program providing substantial discounts for early orders during the fall holiday season.  We tailor programs to the particular and individual needs of our customers.

Success stories

Source Atlantique represents a number of leading brands in their categories:

Maille  #1 Imported Dijon Mustard

If You Care #1 Line of Environment-Friendly Kitchen Products

La Baleine  #1 Imported Sea Salt

Modenaceti #2 Balsamic Vinegar

Thai Pavilion Fastest growing line of Thai products

Tiptree  #1 Line of British Marmalades and Preserves